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Using Social Media To Communicate Effectively with Young People about Menstruation

You can download our guidance in ENGLISH here!

                                                 and in SPANISH here! (translated by Mayella Almazán)


It is so important that academic research has a positive impact on the world around us. My research always has the goal of highlighting the gender inequalities in our society and finding ways to improve the lives of women and other gender minorities (such as transgender men and non-binary people).  I have researched the influence of the period movement and the media on young people to understand how they have impacted young people's knowledge and attitudes towards periods, and to see what more can be done to better support young women and people who menstruate. I aim to contribute towards destigmatising menstruation so that everybody feels comfortable talking about periods. I also hope to improve young people's knowledge about important health and social issues related to menstruation such as period poverty, endometriosis, and reusable products.

So, as my research on the period movement seeks to improve how advocates communicate with young people, I have teamed up with menstrual health advocacy expert Acushla Young. Based on my research with young people, Acushla has written six key principles for effective communication with young people via social media. This guidance is for organisations, communities, and individuals who want to ensure that their social media is creating meaningful impact through engaging, educating, and empowering young people.

If you have used this guidance, we would love to hear from you. If you'd like to organise an event that incorporates this guidance please get in touch at


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